Cover of Mass Persuasion

Mass Persuasion

by Robert K. Merton

A sociological study analyzing a marathon radio bond drive by Kate Smith during World War II. It examines the techniques and social dynamics that led to the campaign's success, exploring the nature of media influence and public sentiment.

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Ranked #845 of 1942

Mentioned 1× on The Joe Rogan Experience across 1 episode, most recently on May 15, 2025.

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Every episode where this book came up, newest first. Timestamps are approximate; each mention links to its source.

  1. #2322Rebecca Lemov

    Mentioned by Rebecca Lemov · 02:11:43 · ▶︎ Watch this moment on YouTube (approximate) · Source: Transcript (podscripts.co)

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Book data: Cover via Open Library Covers.